Home Defence UK
A Symptom of a Greater Malaise
with Al Likilla
Poundland Expands Into Other Markets 
50% of UK’s Empty Shops Targeted as Leading Economic Success Story Branches Into Mortgages, Cars, Lifebelts
The high streets and shopping centres of Britain, where the nation’s fastest growing retailer 
Poundland, a network of 350 stores selling stuff at one hundred pence a pop, has announced an 
ambitious expansion plan which means the conglomerate will own half of all the available high street 
outlets within a year.

“With our stupidly cheap and apparently random selection of goods held in-store, Poundland is uniquely placed to thrive in Great
Britain’s entrenched recession that we now know will continue forever.” CEO Reggie Astrolabe told Home Defence earlier today. “As
the lower demographic housewives who frequent our shops understand, in recent months we’ve begun to stock fresh food including
cheese, milk, bread, low class eggs and sausages of indeterminate origin.”

“Following their success we’ve discovered that in a time of high unemployment, benefit cuts, rising inflation, and great swathes of
people living on the streets, what our customers want most is value. They aren’t too bothered about product quality. That’s why
we’re targeting new areas in producing our own range of birth control pills, smoke alarms, bargain-rate foie gras and clip-on vehicle

“I’ll admit,” Mr. Astrolabe (pictured left, holding a massive pound) goes on. “Not all of these will be 
the best or most reliable lines on the market. But I’d be bloody surprised if you got them cheaper anywhere else.”

Intrigued, Home Defence visited our local outlet in Turnpike Lane, made famous by the Jubilee-themed Banksy stencilled on its side, an 
artwork that has made the North London pound shop a tourist mecca and increased the value of its premises five-fold. Which is 
somewhat ironic, since the mysterious West Country hipster was intending to highlight the indignity of child slaves who produce 
Union Jack bunting out of third world sweatshops, sold on at a quid a go. Or something. No one seems entirely sure. Nice pic though.

Once inside the shop, grim-faced assistant and graduate of the government’s 
‘Welfare to Workhouse’ programme, Sherie Spansule (left), gave us a tour of the 
shelves and floors which were literally overflowing with thematically inconsistent goods.

“Here at Poundland we’ve built a reputation on good value baby food, stationery, whitener, stacks of remaindered
books by popular unfunnyman Dom Joly and seasonal tat.” Sherie told us, passing a Halloween display crammed
with skull necklaces, flimsy witches hats and plastic, dismembered arms. “Now we’ve started to stock additional
goods like spice racks, fresh fish, and, most recently, a batch of car batteries for the 1986 Volvo Estate. These days
I tell families to come to Poundland and do their full monthly shop. That is, unless they want frozen goods,
vegetables or petrol.”

She then proceeded to give a sigh, complain about ‘all this halibut stinking the 
place out’ and go to help a checkout girl who was trying to explain the pricing 
system in detail to a particularly intransigent customer. “They pay me three pounds twenty an hour to work here.” Miss Spansule 
said as we were leaving. “In case you were wondering.”

With hundreds of outlets employing close to seven thousand staff, Poundland has been a major British triumph since it was opened 
in 1990 by two blokes, keen to introduce the concept of ‘price-point retailing’ to Europe. Back then the burgeoning chain was 
twinned with Deutschemarkworld of Germany and Japan’s Yenville and, by 2012, its annual turnover approached half a billion, with 
the ‘flagship’ Croydon branch the biggest single-price discount outlet on earth. Now the new owners believe their empire is uniquely 
positioned to push on into other markets.   

“Our next big investment is in the Financial Services Industry.” Reggie Astrolabe told us excitedly. “I’m aware our ambitions in this 
area have been the subject of negative press coverage already, but with the increasingly illegal and kamikaze activity of established 
high street banks, what better time for a baggage-free alternative?”

The CEO goes on: “The great thing about PoundlandBank is that we’re entirely transparent and straightforward. We keep all the
monetary transactions - whether loans or mortgage rates - in round figures. Really round figures. That way there’s no confusion.
Buy your house through us, and we ask you to pay off the debt at a rate of a pound an hour for the next hundred years. What
could be simpler?”

With such ambitions, it is expected that Poundland’s parent company (private equity heavyweights Warburg and Pincus), will
go on to coordinate the takeover of many recession-hit chains and abandoned shops, coming to dominate the high street by
2015. But critics say selling a bunch of damaged crisps and sticky cans of Dr. Pepper is a very different business model from
facilitating financial transactions, while early adopters of this new bank have been disappointed to find that Poundland
Cashpoints don’t dispense notes. Instead all the withdrawals are of a single denomination, vomited out in a kind of fruit machine shrapnel cascade. 

As Home Defence was going to press, the corporation’s arch-nemeses ‘99p Stores’ were threatening to call 
Poundland’s bluff by announcing their own expansion. This would cover products such as lawnmowers, 
furniture, and second-hand Vespas, all of which are expected to be available in-store at a slightly lower price 
than their competitors. 
Sherie Spansule puts on a brave for the photographer.
What PoundlandBank will look like.

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